As spring awakens Portland in a vibrant wash of color, the city comes alive with one of its most iconic traditions: the Portland Rose Festival. From illuminated floats at night to flower-filled parades by day, it’s a time when community pride and artistic expression bloom together. Whether you’re a first-time visitor or a returning fan, there’s no better way to experience the magic than with a front-row view—and The Benson Hotel has you covered.
CareOregon Starlight Parade – Saturday, May 31, 2025
Downtown Portland transforms into a glowing celebration of light, color, and creativity during the Starlight Parade. Starting after sunset, this fun, funky procession features glowing floats, costumed dancers, and upbeat marching bands. It’s an electrifying kickoff to the summer season and a local favorite for good reason.
Grand Floral Parade – Saturday, June 7, 2025
As the crown jewel of the festival, the Grand Floral Parade dazzles spectators with elaborate all-floral floats, equestrian units, marching bands, and more. In 2025, the parade returns to its full downtown route, putting The Benson Hotel guests right at the heart of the action.
The Benson Hotel’s Exclusive Rose Festival Parade Package
For those looking to elevate their Rose Festival experience, The Benson’s limited-time “Rose Festival Parade” package is the perfect way to enjoy the magic of both parades in style and comfort. Here’s what’s included:
Portland Rose Festival Parade Package
- Guaranteed Room with a Parade View – Watch the magic unfold from the comfort of your room.
- Valet Parking Included – Skip the hassle and arrive in style.
- $25 Food & Beverage Credit – Enjoy signature dining at The Palm Court Lobby Restaurant and Bar.
- Availability – Fridays, Saturdays, and Sundays only, from May 29 – June 9, 2025.
- Booking Policy – Must be reserved at least 48 hours before arrival.
- Cancellation Policy – Free cancellation up to 48 hours before arrival.
- Room Types – Based on availability at the time of booking.
Click here to book your package
Why Stay at The Benson?
The Benson Hotel has been a Portland icon for over a century. Located right on the parade routes, it offers old-world elegance, timeless charm, and modern luxury—making it the ideal home base for your Rose Festival adventure. Whether you’re sipping a cocktail in the Palm Court Lounge or enjoying the view from your window, your festival weekend will feel effortlessly luxurious.
Don’t Miss Out
Whether you’re drawn to the glowing excitement of the Starlight Parade, the floral spectacle of the Grand Floral Parade, or both, The Benson Hotel puts you right in the center of the action—with perks that make your stay even sweeter.
Make your plans now to celebrate Portland in full bloom—rooms with a view won’t last long!
