Rose Festival Grand Floral Parade | The Benson Hotel

Rose Festival Grand Floral Parade

A cherished highlight of the Portland Rose Festival, this popular procession is more than just a spectacular floral-filled parade — it’s a beloved annual tradition. For more than 115 years, Portland families, visitors and community groups have been making memories at the Grand Floral Parade. A colorful reflection of local, regional and international communities, the parade draws hundreds of thousands of cheering viewers of every age along a route that winds through Portland’s city streets.

Each year the parade features the traditional large all-floral floats we all love, as well as the popular mini-floats that help make the Grand Floral Parade so unique. With bands, equestrian units, marching groups, drill teams, vintage vehicles, dancers, llamas, flags, and so much more, there’s something for everyone to enjoy.


June 10


Watch from inside the Veterans Memorial Coliseum with reserved seats, from the street along the parade route, or telecasted by Fox 12 Oregon.

Learn More
2022 Travelers Choice Award

Copyright 2023 Hilton